Brickshell Cases

Display cases for LEGO sets, minifigures, and collectibles.
Built with precision-cut acrylic and custom-designed to fit.

Project Insight

Brickshell Cases sells precision-cut acrylic display cases for LEGO sets, minifigures, and action figures, ranging from compact single-minifig platforms to massive enclosures for sets like the Millennium Falcon. The product line demanded exact tolerances, cohesive branding, and a scalable operational process to support rapid SKU growth.

Opportunity

When I joined, Brickshell had roughly 20 SKUs and no defined production workflow, design system, or product photography standards. As the company grew, it needed someone who could bridge the technical, creative, and operational sides of the business, from engineering die-line templates to managing a production crew and maintaining a polished e-commerce presence.

Approach

Starting as the product photographer, my role quickly expanded as I took on die-line design, R&D prototyping, production management, website development, and order fulfillment. I created each case design from scratch, prototyped and verified fit to within 0.0025" tolerances, and developed the complete visual system for the brand including photography, labels, product listings, and the Shopify storefront itself.

Scale

ROLEs

• Product Photography

• Die-Line Design & Engineering

• R&D / Prototyping

• Custom Acrylic Background Design

• Production Management

• Shopify Storefront Development

• Product Listing & SEO Copywriting

• Order Fulfillment & Shipping Logistics

• Inventory & Process Systems

• Company & Lifestyle Photography

Telling Their Story Visually

Every product needed to earn its place on the shelf, and on the screen. I developed a consistent photography style that showcased each case alongside the LEGO set it was built for, giving customers a clear sense of scale, quality, and craftsmanship. Custom-printed acrylic backgrounds were designed for each set, turning a functional display case into something worth showing off. From a solo minifig stand to a 40" Millennium Falcon enclosure, every image was built to sell.

Key Outcomes:

• Grew the product catalog from 20 to 225 SKUs, designing every die-line and photographing every product

• Built and maintained the Shopify storefront — style sheets, product pages, font selections, copy, and SEO

• Developed repeatable production workflows and managed a 5-person laser cutting, packaging, and shipping crew

• Handled all order entry (Quickbooks → Mothernode), DHL label creation, and daily shipping logistics

• Sourced materials, developed new SKU concepts, and maintained image databases and product spreadsheets

• Also did headshots, lifestyle photography, and project work for Archetype and Proxy Signs (parent companies)

• Won the company chili cook-off

Client Testimonial:

"Jason wore many hats! He came in as a photographer and ended up being the backbone of our entire operation, product design, the website, the crew, shipping, you name it. The catalog we built together is something I'm genuinely proud of." - Abe, Owner, Brickshell Cases