Here’s a checklist to help you bring in more clients as a product photographer:

1. Optimize Your Portfolio & Online Presence

✅ Build a stunning online portfolio showcasing high-quality product photography
✅ Create a dedicated website with clear services, pricing (if applicable), and a contact form
✅ Regularly update your Instagram, LinkedIn, and Pinterest with fresh content
✅ Post behind-the-scenes (BTS) and before/after edits to showcase your expertise
✅ Write SEO-friendly blog posts about product photography tips & case studies

2. Leverage Social Media & Content Marketing

✅ Use Instagram Reels & TikTok to showcase product photography transformations
✅ Create carousel posts on Instagram highlighting the impact of professional product photography
✅ Engage in Facebook groups & Reddit communities where business owners hang out
✅ Post LinkedIn articles on how professional product photos improve conversions

3. Network & Build Relationships

✅ Attend local business networking events (chambers of commerce, small business meetups)
✅ Connect with marketing agencies, graphic designers, and web developers (they need product shots!)
✅ Partner with influencers & small businesses for collaborations
✅ Offer discounted rates for first-time clients or referral incentives

4. Direct Outreach & Cold Pitching

✅ Research local businesses & eCommerce brands that need better product photos
✅ Send personalized cold emails with a small portfolio sample
✅ DM small business owners on Instagram, Etsy, or LinkedIn offering a quick consultation
✅ Offer a free test shoot for select businesses to showcase your skills

5. Get Found on Google & Directories

✅ Optimize your Google My Business listing with high-quality images and reviews
✅ Get listed on photography directories & freelance platforms (Thumbtack, Upwork, Fiverr)
✅ Use Google Ads or Facebook Ads to target local businesses looking for product photography

6. Offer Special Promotions & Packages

✅ Create seasonal promos (e.g., holiday product shoots, Valentine’s Day campaigns)
✅ Develop subscription packages for businesses needing regular photos
✅ Offer bundled services (product + lifestyle photography, short videos, etc.)

7. Showcase Client Success Stories

✅ Share before-and-after comparisons of product photoshoots
✅ Collect and display client testimonials on your website & social media
✅ Create case studies showing how your photos improved a brand’s sales

Would you like a more detailed action plan for any of these steps?