INFOOD MARKETING “FAVORITE DRINKS” CALENDAR

Project Insight

A brand is defined by many elements, including its products, colors, imagery, and words. When these components are cohesive, they distinguish a brand in a competitive market. A purposefully established brand strategy guides how a company presents itself to the world, clarifying its current identity and laying the groundwork for future growth.

Opportunity

InFood Marketing sought to create a visually compelling calendar that not only showcased their beverage offerings but also resonated with their audience's seasonal experiences. The goal was to produce imagery that was both aspirational and relatable, enhancing brand perception and engagement.

Approach

Collaborating closely with the InFood team, we developed a series of images that captured the essence of each featured drink. The shoot utilized studio lighting, vibrant colors, and seasonal elements to evoke a sense of warmth and enjoyment. Each image was crafted to be both visually striking and aligned with InFood's brand ethos.

Services

• Concept Development

• Photography Direction

• Styling and Composition

• Post-Production Editing

A Vibrant, New Look

The final images were designed to be versatile, suitable for both print and digital platforms. They were featured in the annual calendar, social media campaigns, and promotional materials, effectively communicating InFood's commitment to quality and seasonal enjoyment.

Key Outcomes:

• Campaign images used across print and digital channels

• Enhanced social media engagement through vibrant seasonal visuals

• Strengthened brand storytelling through cohesive imagery

Client Testimonial:

“Jason captured our vision perfectly — the images really brought our calendar to life and elevated our brand presence.” — Lori G., InFood Marketing Creative Director