InFood Marketing - KERNZA GRAIN PROJECT

Project Insight

Sustainability and innovation are increasingly important in the food industry. Highlighting unique ingredients can differentiate a brand and showcase its commitment to forward-thinking practices.

Opportunity

In collaboration with the University of Minnesota, InFood Marketing aimed to promote Kernza®, a perennial grain known for its environmental benefits and culinary potential. The objective was to create imagery that highlighted the grain's unique characteristics and its role in sustainable agriculture.

Approach

The shoot focused on capturing the natural textures and colors of Kernza®, emphasizing its versatility and appeal. We employed a combination of close-up shots and environmental compositions to tell the story of the grain from field to table.

Services

• Concept Development

• Photography Direction

• Styling and Composition

• Post-Production Editing

The Finished New Look

The final images were used in various marketing materials, including brochures, websites, and social media campaigns. The campaign successfully conveyed the innovative and sustainable nature of Kernza®, aligning with the University of Minnesota's brand values.

Key Outcomes:

• Imagery used in marketing materials, social media, and digital campaigns

• Communicated sustainable agriculture messaging effectively

• Strengthened ingredient storytelling for culinary marketing

Client Testimonial:

“Jason translated the story of Kernza into compelling visuals that perfectly aligned with our marketing goals.” — Beth L., Vice President of Account Services, InFood Marketing Team