PROFILE
In doing the composite work for the past several years, I've shot many editorial profiles of everyday people. Businesses, athletes, trainers, restauranteurs, shop owners. With a unique look, cool lighting techniques and some Photoshop editing in post, these showcase the individual and really stand out. I have a new project is in the works called "We are..." to focus on small business owners. The goal is to display the final image in the front window of their shops with a description of the business to highlight what they bring to the community. So even in off hours and when the business is closed, passerby's have a chance to get to know the owners and plan a return visit.
What goes into the Editorial Profiles? They're very similar to the PhotoFiction process. Individuals will be photographed separately from the background, masked, then added to create the ultimate portrayal of the business. Multiple people can be added and the details of the shop will be added throughout the artwork.
What a great way to show off what makes your business different from the rest!
