Brickshell Cases - Project Management, Art Direction

Acrylic cases for LEGO sets, minifigures, and collectibles.
Built with precision-cut acrylic and custom-designed to fit.

Project Insight

Brickshell Cases sells precision-cut acrylic display cases for LEGO sets, minifigures, and action figures, ranging from compact single-minifig platforms to massive enclosures for sets like the Millennium Falcon. The product line demanded exact tolerances, cohesive branding, and a scalable operational process to support rapid SKU growth.

Opportunity

When I joined, Brickshell had roughly 20 SKUs and no defined production workflow, design system, or product photography standards. As the company grew, it needed someone who could bridge the technical, creative, and operational sides of the business, from engineering die-line templates to managing a production crew and maintaining a polished e-commerce presence.

Approach

Starting part time as the product photographer, my role quickly expanded as I took on die-line design, R&D prototyping, art direction, production management, website development, and order fulfillment. I created each case design from scratch, prototyped and verified fit to within 0.0025" tolerances, and developed the complete visual system for the brand including packaging, ads, photography, labels, product listings, and the Shopify storefront itself.

Scale

 

225 SKUs

created from 20 at hire

5

Production crew members managed

0.0025"

Tolerance on acrylic die-lines

 
 

ROLEs

  • Product Line Art Direction

  • Die-Line Design & Engineering

  • R&D / Prototyping

  • Custom Background Designs

  • Production Management

  • Product Photography and Video

  • Shopify Storefront Development

  • Product Listing & SEO Copywriting

  • Order Fulfillment & Shipping Logistics

  • Inventory & Process Systems

Telling The Story Visually

Art directing a product line from scratch means making a thousand small decisions that nobody notices until they all add up to something. At Brickshell Cases, I owned every one of them. I conceived the visual language for each SKU, designed custom backgrounds tailored to the specific LEGO set inside, and built a consistent brand aesthetic across the storefront, packaging, and product listings. A Millennium Falcon enclosure felt like deep space. A modular city set felt like downtown at dusk. That kind of thinking is what turned a clear acrylic box into something a collector had to have.

Key Outcomes:

  • Grew the product catalog from 20 to 225 SKUs, designing die-lines and photographing every product

  • Built and maintained the Shopify storefront — style sheets, product pages, font selections, wrote product listing copy, and SEO

  • Developed repeatable production workflows and managed a 5-person laser cutting, packaging, and shipping crew

  • Handled all order entry (Quickbooks → Mothernode), shipping label creation, and daily logistics

  • Sourced materials, developed new SKU concepts, and maintained image databases and product spreadsheets

  • Also did headshots, lifestyle photography, and project work for Archetype and Proxy Signs (parent companies)

  • Won the company chili cook-off

Client Testimonial:

"Jason wore many hats! He came in part-time and ended up being the backbone of our entire operation, product design, the website, the crew, shipping, you name it. The catalog of product he built is something I'm genuinely proud of." - Abe K., Owner, Brickshell Cases