BRICKSHELL CASES - Art Direction, PRODUCT DESIGN, OPERATIONS
Built a complete catalog of precision-cut acrylic display cases for LEGO sets, minifigures, and collectibles, growing the product line from 20 to 225 SKUs. The work spanned die-line engineering, custom background design, and product photography built to showcase scale, craftsmanship, and fit.
Type: Product Design & Photography
Deliverables: Die-line templates, product photography, custom acrylic backgrounds, brand and lifestyle imagery
Usage: Shopify storefront, product packaging, marketing and web
HOM FURNITURE - PHOTOGRAPHY, Graphic Design
Served as the primary in-house photographer for one of the Midwest's largest furniture retailers, producing a high volume of product and lifestyle imagery used across catalogs, e-commerce, and promotional campaigns.
Type: Commercial Product & Lifestyle Photography, Graphic Design
Deliverables: Product photography, lifestyle imagery, executive headshots, newspaper inserts, digital ads and web assets
Usage: Website, print, in-store promotions, digital advertising
HEARTLAND AMERICA - CATALOG PRODUCTION, PHOTOGRAPHY
Served as the primary catalog photographer for a national direct-to-consumer retailer, producing four to five images per product across 50 to 70 SKUs every three weeks without missing a single deadline over seven years.
Type: Product Photography, Graphic Design
Deliverables: Product photography, lifestyle imagery, vendor image retouching, composite backgrounds
Usage: Print catalogs, direct mail, promotional campaigns
Palco Marketing — Art Director
Promoted from Graphic Designer to Art Director at a marketing agency serving the paintball, airsoft and outdoor sports industry. Built and led a small creative team through a full brand overhaul, catalog production, trade show campaigns, and a major packaging rebrand following a partnership merger.
Type: Art Direction & Brand Design
Deliverables: Brand identity, packaging systems, catalogs, manuals trade show materials, product launch assets
Usage: Retail packaging, trade shows, print, and dealer networks
InFood Marketing “Favorite Drinks” Calendar
Partnered with the InFood Marketing creative team to produce a full series of beverage images for their annual “Favorite Drinks” calendar. Each image was designed to reflect the season and mood of the month, highlighting texture, color, and the spirit of sharing a drink with great company.
Type: Beverage Campaign
Deliverables: Lifestyle beverage images
Usage: Print calendar, digital campaign, social media
Zeke’s Liquor Retail Collaboration
An ongoing series of premium bottle compositions in collaboration with a local retailer to showcase select spirits and liqueurs. Each image emphasizes brand character through lighting, color, and form, designed to support retail and social media storytelling.
Type: Product + Beverage Campaign
Deliverables: Hero product photography for social media and in-store display
Usage: Brand social, retail promotion, visual merchandising
Heavenly Home Bakery Visual Refresh
Produced a cohesive image collection for a local bakery to strengthen their online presence and brand storytelling. The series focused on warmth, craft, and the sensory details of handmade baking, from texture-rich close-ups to styled product arrangements.
Type: Culinary Campaign
Deliverables: Lifestyle photography for marketing and web
Usage: Website, social media, brand content library
BOARD & BRAMBLE CULINARY BRAND CAMPAIGN
Produced a styled image collection for an upscale charcuterie and event catering brand built around handcrafted grazing boards and luxury gatherings. The series leaned into Board & Bramble's elevated rustic aesthetic, rich textures, seasonal ingredients, soft neutrals, and the kind of effortless abundance that stops a scroll.
Type: Culinary Brand Campaign
Deliverables: Product and lifestyle photography for marketing and web
Usage: Website, social media, brand content library
SOCIALLY SIMPLE FASHION & LIFESTYLE BRANDING CAMPAIGN
Partnered with an emerging fashion influencer to build a curated Instagram presence from the ground up, producing five styled shoots spanning clothing, handbags, watches, and accessories designed to grow an engaged following and establish a cohesive personal brand aesthetic.
Type: Fashion & Lifestyle Photography
Deliverables: Styled fashion and accessory photography across multiple shoots
Usage: Instagram content, brand partnerships, influencer portfolio
InFood Marketing — Kernza Grain Project
Collaborated with InFood Marketing and the University of Minnesota on a visual campaign highlighting Kernza®, a perennial grain developed for sustainable agriculture. The imagery focused on the natural textures, color, and integrity of the grain, designed to communicate innovation, sustainability, and culinary potential.
Type: Agricultural / Ingredient Campaign
Deliverables: Ingredient and environmental photography
Usage: Marketing materials, print, digital, social media
Eco Wood Watches — Product + Lifestyle Series
Developed a suite of product and lifestyle images for Eco Wood Watches, showcasing their handcrafted wooden timepieces. The series emphasized tone, texture, and craftsmanship, blending natural materials with elegant design to reflect the brand’s eco-conscious identity.
Type: Product / Lifestyle Campaign
Deliverables: Studio and lifestyle product photography
Usage: Social media, e-commerce, brand marketing
EDGE ADVERTISING - MOTORSPORT Graphic Design
Served as a graphic designer for the in-house agency supporting Parts Unlimited, Dennis Kirk, and Drag Specialties, producing more than 20 catalogs annually across sport bike, street bike, ATV, motocross, watercraft, and boating categories, plus original print ads selected for placement in national enthusiast magazines.
Type: Catalog Design & Print Advertising
Deliverables: Annual catalogs, catalog supplements, print magazine ads
Usage: Retail distribution, national print publications, dealer networks